Every year I do it.
I always swear that the next year I’ll take a break from it – despite the fact that I had a great time – just to do something different to feed my creativity. But every time April rolls around, I’m happy to be making my way to Sestri Levante. I steer clients to other dates, keeping my calendar free to attend. I organize and pack up the whole family, negotiating school spring-break schedules (sometimes unsuccessfully but coming anyway). It’s like there’s a magnet on the Ligurian coast, pulling me close. I can’t really imagine being anyplace else mid-April but at the CREA conference. It’s a ritual.
I come for the ideas. Ideas that come when open-minded people talk to each other, ideas that explode from connections we make in even the simplest conversations. I come for new things to fill my tool bag: an activity or a technique that I can use in my work or to enhance my own personal creativity. I come to meet new people who will help me think differently. I come to reunite with people, who, like me, come back, year after year to connect with the CREA community. I come for the food. The Villa-Balbi restaurant does not disappoint, and its old-world atmosphere only enhances the elegance of its fare. I come for the sea view, for the beauty of what is visible just by looking out the window and across the road, a simple reminder of the brilliance of nature’s creativity.
I come because the CREA experience is a full-bodied one, with a broad range of ways to experience creativity: theories and processes, philosophies, practical tools and techniques, a chance for hands-on practice in an environment where it’s safe to try new things, sessions and people that open my heart as well as my mind. CREA is where I get to plug in every year, to recharge my creative battery and strengthen my links to people of like mind and spirit. That’s why I come back, year after year.
Will you come to CREA this year?